Welcome - you are at the right place
Learn all you need to know about the Fundraising MasterClass
Jan-Frederik VALENTIN, Managing Director at ennea capital partners gives you a detailed insight into our start-up Fundraising MasterClass, outlining the structure & curriculum.
Brief overview of our topics
Pre fundraising - Building a fundable company
There are quite a few guidelines founders should follow when setting up a company - not all of them are applicable to all start-ups. However, it is crucial to be aware of the correct setup of a company from the very beginning - and of the possible consequences.
It is part of every founder's journey to make painful mistakes - but there are a lot of mistakes that can be avoided. It is often these mistakes that ultimately make it very hard to raise venture capital.
Our sessions on the pre fundraising phase will cover the following main topics:
Prior to raising capital from professional investors, a first proof of concept is usually a prerequisite. MasterClass participants will hear the personal stories of experienced founders and will be taught by those who have already gone through that process successfully.
There are many mistakes that can be avoided and valuable learnings that can save time, money and frustration.
In this section the founders will get input about how to build a water-proof business model. Based on the business model the most relevant KPIs will be identified and discussed. With industry experts you will have a deep dive into business models such as SaaS or Marketplaces & E-commerce.
A topic many founders at this stage do not give enough attention to is financial planning. There are various aspects that need to be considered when setting up a financial plan. Especially the liquidity planning, as well as the vision of where the company is heading, oftentimes is not clearly reflected.
There are hundreds of questions when setting up a founding team and often there is no universal right or wrong at this early stage. However, there are certain factors that should be considered carefully in order to avoid future problems, such as a clear division of responsibilities/roles, a mutually shared vision and the necessary skill set needed to execute on it.
There must be clarity on how to distribute shares among the founding team and - even though this might seem premature - how to deal with the potential departure of a co-founder.
Fundraising process - Mastering the art of raising venture capital
The core of the Fundraising MasterClass will be the fundraising process itself. Be aware that raising capital from investors, whether they are Business Angels or VCs is a difficult and usually months-long procedure with an uncertain ending. In reality only a small minority of start-ups actually manage to attract venture capital in the end.
Thus, entering the fundraising process well prepared and with a fundamental knowledge is crucial. This drastically increases the chances to be amongst the very few founders that in the end convince investors to place a ticket - and at the same time not accept terms that could jeopardize the future development of the company.
The following modules will be covered in this section of the MasterClass:
This section will give you a hands on roadmap on how to go from storytelling to a pitch deck. We will explore fundraising strategies and the different forms of financing. For example, this may include the discussion whether a convertible loan or a second closing could be the preferred structure for raising capital.
You will gain a holistic and in-depth overview of the investor landscape, from accelerators and business angels over early-stage VCs to corporate VCs and growth investors.
Participants will gain an understanding of the workings, peculiarities and expectations of all these investor groups and how to approach them.
Founders need to understand how the venture capital game is played, how the screening process works and what investors are expecting from you.
Certain documents must be prepared before entering the fundraising process and approaching investors.
We will teach participants how to build a winning pitch deck and how to master term sheets and negotiations. Of course, we will provide necessary templates that can be used in the future.
Furthermore you will be introduced to a data room setup.
Post fundraising - Running a sprint and a marathon at the same time
Raising capital from investors is a great achievement for founders and their entire team. However, thinking that running a company will be easier from this point onwards would be a momentous mistake. Elevated expectations arise with additional capital raised - whether they are fair or not - and funded start-ups are often expected to grow within the usual venture capital dynamics.
Transparent communication and the avoidance of common mistakes are crucial in order to sustainably build a great company.
Participants will be taught the necessary skills to successfully communicate and work with their investors:
A business plan serves as a basis for the future development of a start-up and founders are measured against it. However, in the early-stages the reality often looks very different compared to what was expected a few months earlier - in various aspects. Founders need to know how to align expectations and reality. This will make the founders' lives much easier. Investor communication is a key for future success - may they be existing or future investors. Strong founders should communicate proactively and transparently in order to keep the investors' trust. Things go wrong and investors should know that.
There are a lot of best practices on how to establish a stable and constructive investor communication that will foster and not jeopardize the company's business.
Scaling a business within a certain period of time is a challenge many founders fail to achieve and one that can make future funding rounds very difficult.
That's why we want you to learn from those who have achieved in scaling their companies. Successful founders will give you deep insights into their main learnings and key mistakes.
There is no risk and no cost involved for you in the application process.
Please follow the next steps
Submit your application
Click on one of the application buttons and fill in your application. We will review your application and get back to you with our feedback within a couple of days.
If we deem you/your team to be a good fit to the program, we will invite you to a counselling interview.
After the interview, we will let you know if you and your team are eligible. You then decide whether you want to participate.
Join our MasterClass now ...
Apply now & learn more!
Start-ups about working with us ...
I have benefited immensely from MasterClass, despite my previous experience of multi-million raises for two companies and the 80 angel investments in my books. Content and depth of the program beat my expectations by far!
Cornelius Peter Schmahl
CEO FutureBright GmbH | Angel Investor
By attending the MasterClass we gained a 360° degree view on the topic of fundraising. In Particular, recommendations on how to optimize the structure of very early and very late funding rounds will help us to avoid expensive pitfalls in the future.
CEO & Co-Founder of exfinity
What others say about us
As founders and like many other founders out there, we found the world of raising VC capital a confusing and challenging experience, with many people willing to offer the advice but very few with the knowledge required to give it. It was refreshing to work with Anton, Cassian, Simon and the team at Howzat Ennea since they have a deep expertise of the VC world having sat on both sides of the table. The time spent with them provided a huge amount of clarity for us, and I would imagine that it would do the same for many other founders..
Craig & Angus
CEO / CFO - HOLIBOB.TECH